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Boot Buddy
Cleaning Up with a Full-funnel Digital Plan
Born from muddy frustrations and a clever hack, Boot Buddy is the brainchild of brothers Aaron and Gaz. What started with a water bottle and a washing-up brush soon became a Dragons’ Den success story, securing backing from Peter Jones, Deborah Meaden and Touker Suleyman. Today, the brand has expanded beyond boot cleaning to include products for shoes and pets, combining innovation with everyday practicality.
What we set out to do in the beginning:
Swipe to Read
The Brief
Boot Buddy needed to scale online after securing retail stock and investor backing, but lacked traction in e‑commerce. They engaged Digital Media Team to build a full‑funnel omnichannel marketing strategy and expand internationally, while the lockdown paused sports usage and demand.
Strategy
We implemented a combined paid social, PPC and Klaviyo email marketing campaign integrated with Shopify. Klaviyo automated flows were prioritised to build repeat purchase value, while PPC targeted high-intent traffic. Paid social supported brand awareness and engagement ahead of the demand returning post-lockdown.
Our Results...
Google Ads achieved an average ROAS
of 4.87
3.78
ROAS generated by Paid Social
20%
of total revenue was accounted for by email marketing
£168k+
generated in just 90 days from a single welcome flow
See what others are saying
—check out our reviews!
"The most impressive thing is they know their stuff and just get on and do it."
Head of Digital, Yours Clothing
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