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ButtonFresh
A Fresh Take on Email Performance
ButtonFresh is a no-nonsense menswear brand that offers clearance, overstock, and end-of-season fashion at unbeatable prices. Launched in 2013, their honest, deal-driven approach has attracted over a million customers, and counting. With authenticity at the core, ButtonFresh keeps its promise: great clothes, minimal fuss, and real savings.
What we set out to do in the beginning:
Swipe to Read
The Brief
ButtonFresh had never used a proper email platform before and relied solely on Shopify's basic tools. They turned to us to launch, structure, and execute a new email strategy that would feel aligned with their tone, honest, unfussy, and impactful, while driving real results.
Strategy
We built and configured a brand-new Klaviyo account, set up targeted flows, and rolled out consistent campaigns. From the start, we focused on blending conversational copy with bold, clear design, keeping it true to the ButtonFresh tone. Testing, segmenting, and optimising allowed us to scale fast, even without historical data.
Our Results...
Click rates averaged to
5%
18.2% & 21.8%
peak click rates
Campaign revenue consistently
£1,000+
£2,239
revenue hit from top campaigns
See what others are saying
—check out our reviews!
"The most impressive thing is they know their stuff and just get on and do it."
Head of Digital, Yours Clothing
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