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ButtonFresh
Turning Clicks Into Customers
ButtonFresh is a no-nonsense menswear brand that offers clearance, overstock, and end-of-season fashion at unbeatable prices. Launched in 2013, their honest, deal-driven approach has attracted over a million customers, and counting. With authenticity at the core, ButtonFresh keeps its promise: great clothes, minimal fuss, and real savings.
What we set out to do in the beginning:
Swipe to Read
The Brief
ButtonFresh approached us with a fresh Meta ad account, a low price-point catalogue, and a clear goal: drive profitable sales on their own site, not just Amazon. The challenge? Prove performance early and scale fast while keeping a tight grip on ROAS.
Strategy
We launched Paid Social and PPC in tandem, building from the ground up. Meta saw performance-focused prospecting and retargeting structures, while Google Ads was led by a streamlined Performance Max set-up. We split bestsellers and low performers across campaigns to optimise for ROAS and cost-efficiency, using Display and non-brand Search to expand reach.
Our Results...
On PPC, we scaled to
£10k/m
Maintained a strong
£4 ROAS
+137%
increase in META spend
+137%
revenue YoY
See what others are saying
—check out our reviews!
"The most impressive thing is they know their stuff and just get on and do it."
Head of Digital, Yours Clothing
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