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DeMellier London
Luxury Meets Purpose; Scaling Conscious Fashion with Full-funnel Finesse
DeMellier London is a refined luxury handbag brand rooted in craftsmanship, functionality, and social purpose. Handcrafted in Spain using the finest European materials, each bag is a testament to timeless design and ethical production. Founded by Mireia Llusia-Lindh, the brand blends heritage with modernity and, with every purchase, funds life-saving vaccines for children in need.
What we set out to do in the beginning:
Swipe to Read
The Brief
DeMellier London came to Digital Media Team with a clear objective: scale up paid social and PPC performance while preserving the integrity of a luxury brand. With a strong organic foundation already in place, they needed a strategic partner to help them reach new audiences across international markets.
Strategy
We built a full-funnel advertising approach tailored to luxury buying behaviour, balancing awareness, retargeting, and conversion campaigns. On the PPC side, we revived an inactive account, launched Google Shopping and Display activity, and ensured consistency with the brand’s premium feel, even in high-stakes seasonal periods.
Our Results...
Paid media ROAS increased
by 52%
85%
Increase in purchases
Dropped CPMs by
42%
109%
revenue increase
On PPC, YoY orders increased
by 119%
See what others are saying
—check out our reviews!
"The most impressive thing is they know their stuff and just get on and do it."
Head of Digital, Yours Clothing
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