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DeMellier London (Year 3)
Luxury that Performs: Purpose-driven Growth for DeMellier
DeMellier London is a luxury handbag brand blending elegance, craftsmanship, and purpose. Founded by Mireia Llusia-Lindh, the brand’s pieces are handmade in southern Spain using the finest European materials. Beyond luxury, each purchase funds life-saving vaccines for children through their charity initiative, “A Bag, A Life”, a mission woven into the brand's DNA.
What we set out to do in the beginning:
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The Brief
After two years of strong partnership, DeMellier tasked us with taking performance to the next level. With tracking and attribution challenges rising across platforms, the goal was to adapt strategy, increase efficiency, and continue global expansion, while staying true to the brand's ethical, luxury-led identity.
Strategy
We redefined success by aligning campaign analysis with real business data, not just platform-reported metrics. Our team consolidated campaigns, leveraged dynamic creatives, and optimised for time in learning to support consistent algorithm performance. PPC efforts focused on scaling a previously dormant Google Ads account into a core revenue driver.
Our Results...
See what others are saying
—check out our reviews!
"The most impressive thing is they know their stuff and just get on and do it."
Head of Digital, Yours Clothing
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