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Eatlean
From Supermarket Shelves to Scroll-Stopping Ads
Eatlean is a revolutionary high-protein, low-fat cheese developed by Joseph Heler cheesemakers to support leaner, healthier lifestyles. As the first protein cheese on the market, their products boast impressive nutritional benefits with up to 90% less fat than regular cheddar. From spreads to shakers, Eatlean has grown into a trusted name in health and fitness nutrition.
What we set out to do in the beginning:
Swipe to Read
The Brief
Eatlean needed to increase online sales and change customer perception around buying cheese directly from a brand website. Alongside this, they also wanted to promote their in-store supermarket lines and build stronger brand awareness across the fitness and health community.
Strategy
We introduced full-funnel paid social campaigns and later layered on PPC to maximise brand touchpoints. Through targeted creative, education-led content, and responsive scaling, especially during lockdown, we shifted customer habits and helped Eatlean thrive across all channels.
Our Results...
354%
increase in purchases
Paid social reach, increased by
82%
77%
drop in CPM, maximising cost efficiency.
6x
ROAS, helping change perceptions of ecommerce cheese shopping.
250%
increase in ad spend during lockdown with better-than-average returns.
See what others are saying
—check out our reviews!
"The most impressive thing is they know their stuff and just get on and do it."
Head of Digital, Yours Clothing
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