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Jameson Carter

Jameson Carter

Where Streetwear Meets Strategy

Founded in 2016, streetwear brand Jameson Carter began its rise by gathering a strong following across its social media pages. As a brand, they are constantly growing into an established premium designer. The brand releases a cool and confident line of collections season by season, and now offers quality apparel for both male and female shoppers. JC have recently become one of the bestselling streetwear brands, and their products have been plastered all over social media. It’s the ‘Instagram’ brand of the moment to be seen in. Expanding from headwear, Jameson Carter moved into apparel beginning with t-shirts, and they haven’t stopped growing, now stocking a range of tees, hoodies, and tracksuits.

Paid Social

PPC

What we set out to do in the beginning:

Build a direct-to-consumer powerhouse

Transition from wholesale to a full-fledged DTC streetwear brand.

Implement a full-funnel ad strategy

Reach customers at every stage, from awareness to conversion.

Supercharge performance across channels

Boost purchases, ROAS and on-site engagement through paid media.

Support site and strategy growth

Provide consultancy to improve web performance and explore new revenue channels.

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The Brief

After growing through wholesale success, Jameson Carter wanted to strengthen their direct-to-consumer presence and become a key player in the premium streetwear space. The brief: create a full-funnel advertising strategy that increased sales, scaled brand awareness, and helped the business future-proof performance online.

Strategy

We ran high-impact paid social and PPC campaigns targeting different stages of the funnel, tailored to JC’s style-forward audience. Automated bidding and machine learning improved PPC efficiency, while bold creative captured scroll-stopping attention across social. We paired this with ongoing consultancy, refining their website and unlocking fresh opportunities for growth.

Our Results...

Increased link clicks by

464%

134%

increase in ROAS

Increased purchases by

335%

82%

increase in revenue

5000+

orders over Black Friday

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