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LullaBellz
Turning TikTok clicks into Global Conversions
Founded in 2011, LullaBellz has grown into a go-to for premium synthetic and luxury human hair extensions, capturing attention in both domestic and international markets. Taking social media by storm, their affordable yet premium-quality products have become a favourite amongst influencers and celebrities, and their success continues to soar year after year.
What we set out to do in the beginning:
Swipe to Read
The Brief
In November 2021, we launched TikTok ads for LullaBellz in the UK and the US. Since the initial launch, we implemented the developer pixel to ensure this was set up correctly on the website. This contributed to effectively tracking conversion value and ROAS.
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Strategy
To achieve effective results, we focused on the best-performing organic creative and tested and scaled the best-performing prospecting audiences. We also set up the developer pixel and built enough data from our paid TikTok traffic to introduce effective retargeting on the account.
Our Results...
Achieved a
3.55
ROAS.
Achieved a cost-per-purchase
of
£9.85
Increased paid followers by
11K
year-to-date.
Profile visits increased by
110K
-800%
Saw a rise in impressions
of 766%
See what others are saying
—check out our reviews!
"We were impressed with the DMT team's creativity and digitally-minded, ROAS-focused skillset."
Head of Marketing, Lullabellz
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