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Mercedes-Benz
Driving Demand for Mercedes-Benz
LSH Auto operates over 143 Mercedes-Benz dealerships globally, with UK branches located in Manchester and Birmingham. As the world’s largest Mercedes-Benz retailer, they deliver a premium car-buying experience paired with unmatched customer care and deep automotive expertise. Their UK dealerships are known for immaculate presentation, expert service, and a luxury-first mindset that keeps customers returning.
What we set out to do in the beginning:
Swipe to Read
The Brief
LSH Auto needed help revitalising its social media presence, which had relied on generic, manufacturer-supplied content. It also aimed to increase footfall, generate test drives, and ultimately sell more cars through Facebook-driven leads, all while easing the workload for its local teams.
Strategy
Digital Media Team took full control of LSH Auto’s Facebook presence, implementing creative, localised content and brand-led paid social campaigns. These were backed by a lead generation strategy targeting users most likely to convert. The focus: awareness, engagement, and action, across every branch.
Our Results...
Macclesfield Facebook page likes up by over
3,000%
Birmingham Facebook page likes increased by over
2,500%
120,000+
users reached in the first week
Average leads per branch per month:
160
40%
lead-to-test-drive conversion rate
See what others are saying
—check out our reviews!
"The most impressive thing is they know their stuff and just get on and do it."
Head of Digital, Yours Clothing
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