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Miss G Couture
Where Clicks Become Customers
Miss G Couture is a popular female fashion brand, with each piece handpicked and carefully selected by Miss G herself. With fresh styles dropping on-site each week, their customers are trend followers with a full social schedule. Since launching in 2013 in the UK, Miss G has grown exponentially and now ships on an international scale.
What we set out to do in the beginning:
Swipe to Read
The Brief
Miss G Couture approached us with low open, click and conversion rates. Despite a strong product and social presence, their email channel wasn’t performing, both visually and commercially.
Strategy
We restructured every flow and campaign, upgraded visuals, re-engaged stale segments, and introduced new flows like birthdays and reactivation sequences. Design, segmentation and personalisation led the way.iss
Our Results...
+26%
increase in revenue from email
Open rates boosted by
+15.3%
Click rates increased by over
50%
See what others are saying
—check out our reviews!
"The most impressive thing is they know their stuff and just get on and do it."
Head of Digital, Yours Clothing
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