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Missy Empire
From Fast Fashion to Full-funnel Growth
Founded in 2015 by brothers Ash and Ish Siddique, Missy Empire is a bold fast fashion brand born out of Manchester’s fashion district. Leveraging their 15+ years of manufacturing experience, they’ve built a brand known for launching on-trend styles in just 5-10 days. With over 1.5 million Instagram followers and a growing global presence, Missy Empire continues to dominate the digital high street.
What we set out to do in the beginning:
Swipe to Read
The Brief
Missy Empire approached us to scale their performance in competitive international markets and fix structural inefficiencies across Paid Social and PPC. Although they were already achieving great results on Facebook advertising, they were struggling to scale with their current set-up. Furthermore, they struggled with the fact that every time they adjusted creative, their new ads would send their campaigns into the learning phase, increasing their CPMs and decreasing their ROAS. However, being in the fast fashion industry, being able to change ad creative regularly to stay ahead of the competition is essential.
Strategy
We implemented a full-funnel Paid Social approach, segmented by intent, and restructured PPC and Shopping campaigns to align with best practices and real-time performance data. This allowed us to provide key creative for different users, generating a path to purchase for the user depending on what level of intent they showed when on the website.
Our Results...
Revenue increased
by 74%
55% increase
in PPC conversion rate.
ROAS improved
by
12%
45% increase
in paid social revenue.
With improved Smart Bidding and optimised feeds, shopping spend
scaled by 65%
See what others are saying
—check out our reviews!
"The most impressive thing is they know their stuff and just get on and do it."
Head of Digital, Yours Clothing
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