.avif)
.avif)
.avif)
.png)
.png)
Murci
.avif)
Scaling Fashion Giants with a Spark
Murci is a Manchester-based fashion label founded in spring 2021 by fashion graduate Olivia Prince. With a vision to bring runway-inspired luxury styling to an everyday audience, Murci offers high-end aesthetics at accessible price points. Since launch, this emerging brand has amassed a huge Instagram following and captured attention among influencers and TV personalities.
What we set out to do in the beginning:
Swipe to Read
The Brief
Knowing that summer is one of their most crucial months for sales, Murci came to dmt in January with hopes of scaling their business! Although they had previously delved into in-house Paid Social, Murci were completely new to PPC and Google Ads.
Strategy
We adopted a scaled approach: ramping social spend monthly, launching Google Ads campaigns, and continuously optimising to exceed ROAS targets. They balanced acquisition and retargeting while building email and Shopify integrations for seamless conversions.
Our Results...
We’ve achieved a staggering
10.38
ROAS
498.08%
increase
in revenue from January to May
1,153.8%
increase
in cost comparing January to May.
42.88%
of revenue came from Google Ads over 7 days.
Attracted
147,681
new users
to site
See what others are saying
—check out our reviews!
"The most impressive thing is they know their stuff and just get on and do it."
Head of Digital, Yours Clothing
.svg)