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ODolls Collection
Aspirational Fashion for the Instagram Generation
Founded by twin influencers Ellie and Daisie O’Donnell, ODolls Collection was built to reflect a bold, fast-paced lifestyle. The brand delivers high-quality, trend-driven fashion at attainable prices, empowering their followers to shop the influencer look. Since its launch, ODolls has grown into a sell-out success with a loyal and highly engaged social media community.
What we set out to do in the beginning:
Swipe to Read
The Brief
Launching a new fashion brand is never easy, especially in a crowded market. ODolls needed a performance partner that could deliver sales without compromising on style or identity.
Strategy
We leveraged their highly engaged audience to build intelligent custom audiences, laying the foundation for a full-funnel ad strategy. Using creative that aligned with the brand’s visual world, we built out Meta and Google campaigns focused on brand awareness, retargeting and revenue generation.
Our Results...
PPC generated a conversion value of
£250k+
£15
Average ROAS on Meta
Average ROAS on PPC
£13
Two
additional brands launched
Paid Social delivered
15M+
impressions
See what others are saying
—check out our reviews!
"The most impressive thing is they know their stuff and just get on and do it."
Head of Digital, Yours Clothing
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