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Otty
Dream Results for a Sleep Brand
OTTY is a pioneering direct-to-consumer mattress and sleep brand built around award-winning products and a strong online proposition. With a nimble approach to e‑commerce and a focus on high-quality customer experience, OTTY has quickly become a go-to for sleep solutions. By mid‑2024, the brand tapped into strategic paid media to supercharge its digital reach.
What we set out to do in the beginning:
Swipe to Read
The Brief
OTTY came to Digital Media Team seeking stronger performance from Facebook Ads, which had become their primary paid channel. The brand wanted to test new strategies to increase ROAS and make better use of their healthy ad budget.
Strategy
The team cleaned up OTTY’s ad account, identified immediate wins, and launched new campaigns focused on refined audience segmentation, creative testing, and budget control. By taking a data-driven approach, they quickly turned the account into a high-performing revenue stream.
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Our Results...
Increased paid followers by
11K
year-to-date.
Profile visits increased by
110K
-800%
Saw a rise in impressions
of 766%
See what others are saying
—check out our reviews!
"The most impressive thing is they know their stuff and just get on and do it."
Head of Digital, Yours Clothing
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