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Rascal Clothing
From Pitch to Product: Scaling an Activewear Powerhouse
Born from the world of viral football skills, Rascal Clothing is the fashion-forward activewear brand founded by F2 Freestylers Billy Wingrove and Jeremy Lynch. Known for their jaw-dropping technique and 20 million-strong online following, the duo wanted to create a brand that matched their performance and aesthetic. With collections spanning adults, juniors and accessories, Rascal is all about style without compromise on movement or comfort.
What we set out to do in the beginning:
Swipe to Read
The Brief
Rascal Clothing had previously worked with another agency with underwhelming outcomes. They approached us because of their track record in scaling streetwear brands. Despite launching at the start of the COVID‑19 crisis, the goal was to leverage paid social, PPC and TikTok to drive full-funnel performance and identify areas for growth.
Strategy
We rebuilt the PPC account from scratch, following Google's best practices and introducing dynamic remarketing. A blended approach on paid social and TikTok built awareness and engagement, while email flows supported retention and repeat sales. Shopify acted as the central e‑commerce hub, with performance tracking optimised across channels.
Our Results...
Paid Social ROAS increased
by 297%
10 to 19
ROAS growth in the PPC channel
PPC had an average cost per conversion
£2.71
See what others are saying
—check out our reviews!
"The most impressive thing is they know their stuff and just get on and do it."
Head of Digital, Yours Clothing
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