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Say it with Diamonds
Scaling Luxury with Precision Performance
Say it with Diamonds is a jewellery brand founded by mums Steph and Charlotte, who began their journey from home before expanding into physical retail with stores in Liverpool and Manchester. Their unique, heartfelt approach to fine jewellery quickly earned them a loyal following both online and in-store. As demand grew, the brand turned to digital to scale their success beyond the boutique.
What we set out to do in the beginning:
Swipe to Read
The Brief
Steph and Charlotte had already built a thriving jewellery business with a loyal organic following, but wanted to take their digital growth to the next level. With no prior experience in paid advertising, they needed a clear, strategic path into the world of paid media, starting from the ground up.
Strategy
We kicked off by fixing critical tracking issues and preparing their social accounts for a full-funnel paid strategy. Once set, we implemented a campaign structure tailored to users at different stages of the buying journey, introducing new customers to the brand, retargeting warm leads, and nurturing loyal shoppers with bespoke creative.
Our Results...
Early campaign activity link clicks:
4k+
£21
average ROAS after 12 months
Over Black Friday, SIWD achieved a ROAS
of £66
See what others are saying
—check out our reviews!
"The most impressive thing is they know their stuff and just get on and do it."
Head of Digital, Yours Clothing
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