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Sinners Attire

Sinners Attire

Scaling an Iconic UK Streetwear Label

Sinners Attire are a leading UK streetwear brand, also known as SNRS. They are trend setters intent on transforming the streetwear industry each season. No matter the season, you can find Ibiza influences in the design, keeping their pieces vibrant all year round. Standout prints are key to the brand’s signature style, mixing it up with unique denim and outstanding textures. Sinners have acquired a loyal following and are now up there as one of the most respected and renowned streetwear brands in the UK.

Paid Social

PPC

Email Marketing

What we set out to do in the beginning:

Account Setup & Reset

Create and launch a fresh ad account due to previous agency ownership issues, ensuring full control and clean data reporting.

Drive Revenue Growth

Implement high-performing paid social and PPC campaigns to significantly boost immediate e-commerce sales and efficiency.

International Expansion

Target and acquire relevant audiences beyond the UK through data-led social targeting and scaling ad spend internationally during lockdown.

Establish Creative Feedback Loop

Build a process for continually testing and optimising video and visual ad creative, focusing on what resonates to drive cost-effective performance.

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The Brief

Sinners Attire had previously worked with other agencies without strong performance. They needed a new strategic partner to rebuild their ad infrastructure and reignite growth in paid channels, even while navigating lockdown disruptions and account ownership hurdles.

Strategy

Digital Media Team rebuilt the PPC account and launched paid social campaigns with strong creative optimisation. Ads included vibrant imagery and motion content consistent with SNRS’s Ibiza‑style aesthetic, A/B tested for best hooks and retention. Email marketing supported retention, while Shopify ensured seamless tracking and order flow.

Our Results...

Achieved an average ROAS

of 34.51

£100k

in revenue over Black Friday

Users reached: Over

1,000,000

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