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The Edinburgh Natural Skincare Company
All-Natural, All-Growth: Skincare Brand Levels Up
Born at a kitchen table in East Lothian, The Edinburgh Natural Skincare Company was founded by a family on a mission to create genuinely natural, sustainable skincare. Their cold-processed soaps and products are made with only the purest ingredients, crafted with care, ethics, and skin health in mind. Today, ENSC offers luxury, all-natural skincare with a conscience, delivering value without compromising the planet.
What we set out to do in the beginning:
Swipe to Read
The Brief
After feeling let down by inconsistent results from other agencies, ENSC partnered with Digital Media Team to deliver performance-driven results across paid social, PPC, and email marketing. The brief was clear: increase revenue, stabilise return on ad spend, and support the brand’s wider growth strategy without compromising its sustainability values.
Strategy
We overhauled the paid media strategy, transitioning away from previous creative and campaign structures to fresher, more engaging formats. Email marketing was used to nurture and convert audiences with storytelling around ENSC’s natural promise. We optimised PPC and social spend to improve efficiency, cut waste, and scale results across platforms.
Our Results...
2X
Revenue in the first month
ROAS jumped from
1.62 to 3.20
£3.5k
less spent
£43k
revenue increase in month one
£22k+
revenue generated
See what others are saying
—check out our reviews!
"The most impressive thing is they know their stuff and just get on and do it."
Head of Digital, Yours Clothing
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